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Everything’s Coming Up Rosés

14 May

Earlier this week, I attended RAPwine‘s (RAP stands for Rosé Avengers and Producers) Pink Out! event in San Francisco.  In the interest of full disclosure, I was invited to the Trade/Media tasting, which was provided free of charge.  RAP also held a consumer tasting later in the day, and tickets for that cost somewhere around the $40 mark.  It was a sellout.

When I was just starting out as a wine merchant (a little less than a decade ago now) we offered free daily tastings at the shop where I worked.  At regular intervals in the Spring and Summer, we’d pop open a rosé for the daily tasting.  I hated working the tasting bar on these days.  Not because I hated rosé.  (For the record I loved it and still do.)  But because I hated rejection.  On those days, when I offered a free taste of pink wine, 99% of customers who walked through the door would turn me down.  Many did so by recoiling in horror at the suggestion, many scoffed, others laughed and asked “are you kidding?”  I remember very clearly the face of one man who looked at me with a combination of pity and disdain.  On rosé days, I always went home feeling drained and dejected.

For the record, I blame White Zinfandel — Sutter Home, Lancer’s, Mateus, whatever.  Because of its ubiquitous presence at every airport bar, office party, and Oliver Garden in America social wine drinkers clearly went through a period of White Zin induced PTSD, unable to unlock the mechanism in their brains which, when it saw pink, immediately thought sweet; unable to understand that it didn’t always have to be that way.  One thing I learned from attending RAP’s PinkOut! tasting?  We have definitely recovered.

Recent studies have shown that over the last couple of years, during a down economy when the wine industry as a whole has been struggling to stay afloat, rosé producers have been enjoying a renaissance.  In fact, sales of imported rosés were up 28% last year.  A huge number given economic conditions.  When researchers talk about imported rosés, they’re really talking about France, and when talking about French rosés, they’re really talking about Provence, which accounts for about 40% of all the pink wine produced in that country.  It also sets the standard for what a blush can really be — pale-hued, mouthwateringly refreshing, with elegant minerality and subtle fruit.  Interestingly, at the PinkOut! tasting, only two Provençal rosés were on offer.  The vast majority of wines were from California.  Interesting, given that 10 years ago very few CA producers (but for the Sutter Homes, Beringers, Gallos and the like) were even making rosé.  A fact borne out by my own simple research.  As I worked my way around the tasting, I asked every winery representative I met how long they had been producing rosé.  The vast majority told me that it was their second or third vintage.

Not that that’s a bad thing.  One of my favorite wines of the day was one called Lorenza ($20).  A pink wine produced by the mother-daughter team of Melinda Kearney and Michele Ouellet at Intersection Wine Company from a blend of Mourvèdre, Carignane, Grenache, Cinsault, and Syrah.  In only its second vintage, this wine showed the kind of charm, restraint, and elegance I tend to favor.  It wasn’t a hot pink hued wine bursting with ripe berry fruit.  Rather, it was a cool, crisp pour without even a whisper of residual sugar.

Speaking of color, I’ve focused a lot here on pale pinks, but the fact is that rosé comes in every hue from carnation to magenta, and I was a little surprised at the number of wines at the PinkOut! event that tended toward the latter.  While scanning my notes, I noticed that I wrote the words fuscia and hot pink quite a few times to describe a wine’s color.  This made me wonder if more domestic rosés tend to fall into the darker end of the spectrum?  Seems to me that it would be a possibility given American red wine drinkers’ penchant for dark wines.  Maybe the same follows for pinks?

I’m not typically one to advocate for trends, but in the case of pink wine I’ll make an exception.  Drink more pink…regardless of whether you like it salmon-hued or fuscia.  Just promise me it won’t be Boone’s Farm.

Black and White and Red All Over

16 Mar

Recently, on the New York Times‘ wine blog, The Pour, asked “How Important Is It for a Red Wine to Be a Dark Color?” On the face of it, this seems perhaps to be a silly question, but it’s not.  Consumers notice, and are more often than not impressed by a wine’s dark color.  The reasons for this are not necessarily black and white, but winemakers know it, and it’s a big part of why they blend, say Grenache with Syrah or Zinfandel with Petite Sirah.  In both of these very common blends, the latter grape is much darker than the former.  An effort to achieve dark color is also why winemakers feel inclined to use extended maceration times because the longer the skins hang around with the juice, the darker the resulting wine will be.

Anyone who has ever provided wine in a service setting — restaurant, bar, winery tasting room — knows dark color matters, too.  Being a member of this group I can attest to this fact.  If I had a dollar for every time I heard a customer exclaim delightedly, “Wow!  Look at that color,” upon seeing a dark wine poured in his glass, I could buy myself lots of deliciously pale (and expensive) Barolo.

But, there’s proof that dark wine matters beyond observational experience and drawing conclusions about why winemakers do the things they do.  There is Alicante Bouschet.

Photo - corkd.com

Alicante Bouschet is a grape that is known as a teinturier variety.  While 99.9% of grapes have clear juice regardless of the color of the skin, tenturier varieties have red juice.  What does this mean for wine?  Darker color.  From the late 19th century up until the 1960s, a grape called Aramon was the most widely planted winegrape in France.  Aramon was good at some things.  It was very productive and naturally resistant to many diseases, but in terms of color and flavor, it was sorely lacking.  Enter an ancient teinturier variety called Teinturier du Cher, which is an ancestor (a grandparent, if you will) to Alicante Bouschet.  Not only was Tenturier du Cher blended with Aramon to boost its color and flavor, in 1824 Louis Bouschet crossed the two creating a new variety called Petit Bouschet.  Later, his son Henri crossed Petit Bouschet with Grenache and Alicante Bouschet was born.

Alicante Bouschet also made its way to California, but there’s not much to be found today, having been displaced in favor of more popular grape varieties and because we now have the modern technology to extract deep color from most any grape we want.  With the exception of Francis Ford Coppola’s Alicante Bouschet, which comes from Lodi, it’s now most often found in very small amounts in zinfandel blends that come from old vine vineyards in northern Sonoma County. Today, Alicante Bouschet is more a curiosity than a major player, but the mere fact of its existence is proof that human beings are attracted to dark colored wines.  Whether that’s silly or not.

Want to Name our Wine? Become a Fan.

6 Oct

What do you do when you want some social media love?  Announce a contest to name one of your wines, hire Guy Kawaski co-founder of Alltop.com to judge it, and make becoming a Facebook Fan of the winery a requirement to enter the contest.  All of which Olson Ogden Wines is doing right now in a contest which runs through October 15.  The winner will receive a case of said wine, which is to be an under $20 “straightforward, easy drinking, and fruit forward, uncomplicated red wine that may be made up of multiple varietals including Syrah, Grenache, Pinot Noir, Merlot and Cabernet” and recognition on the label itself.  The catch? entrants must be 21 (of course) and submissions are only accepted on the winery’s Facebook Fan Page.

As of right now, Olsen Ogden has 552 fans on its Facebook page.  How many will they rack up by October 15th?  And, what will this social media stunt ultimately do for their brand?