What do you do when you want some social media love? Announce a contest to name one of your wines, hire Guy Kawaski co-founder of Alltop.com to judge it, and make becoming a Facebook Fan of the winery a requirement to enter the contest. All of which Olson Ogden Wines is doing right now in a contest which runs through October 15. The winner will receive a case of said wine, which is to be an under $20 “straightforward, easy drinking, and fruit forward, uncomplicated red wine that may be made up of multiple varietals including Syrah, Grenache, Pinot Noir, Merlot and Cabernet” and recognition on the label itself. The catch? entrants must be 21 (of course) and submissions are only accepted on the winery’s Facebook Fan Page.
As of right now, Olsen Ogden has 552 fans on its Facebook page. How many will they rack up by October 15th? And, what will this social media stunt ultimately do for their brand?