Sterling’s Coupon Campaign

31 Aug

Sterling CouponIt’s officially California Wine Month Eve, and what to my wondering eyes should appear but a coupon for Sterling Vintner’s Collection wine!  Yes, a hard copy, get-out-your-kitchen-shears-and-clip-it coupon for Sterling — $3.00 off the purchase of two 750 ml bottles — was in Sunday’s edition of the San Francisco Chronicle, sharing the same bifold as coupons for Seventh Generation diapers and Air Wick Scented Oils.  (No, I didn’t make that last part up.)

IMG_0867When was the last time I saw a wine coupon in the paper?  Maybe….never?  Liquor coupons, yes.  Particularly in the last six months or so, but not wine.  Not until now.  This discovery comes on the eve of California Wine Month and just a few days after Sterling’s parent company, Diageo, issued a statement saying 2010 will be a challenging year for business.  I don’t disagree with that, but will a $3.00 off coupon really help matters, or simply further erode the aspirational image of one of California’s most recognizable wine brands?

Advertisements

One Response to “Sterling’s Coupon Campaign”

  1. Toby Reul 04/05/2010 at 12:17 pm #

    I usually don’t post on Blogs but ya forced me to, great info.. excellent! … I’ll bookmark your site.

    existing franchises for sale

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: